Promotional Event Case Studies

KX Energy

KX energy launched their new energy drink at the start of August 2011. They visited 6 UK hotspots and we at Flair talent were responsible for sourcing the beautiful promotional models for each location including Newcastle to Newquay. On site they worked alongside the KX Urban thrills/trials tour where 6 experienced riders went head to head on their bikes. The girls were on hand at the wings and wheels festival, various city centres and Tesco stores throughout the UK.

Doritos and Pepsi Max

When we heard Doritos and Pepsi Max were in search of Superheros for the launch of their New comic book characters ‘Firefingers’ and ‘Icefist’, we knew our guys were the ones for them! Fighting crime together Fire-fingers and Ice-fist did PR drops at all the top media houses and radio stations promoting the new Doritos Jalapeño Fire and Pepsi MAX Citrus Freeze Campaign. The first cross promotion of its kind, Flair love being involved in new and innovative campaigns! We spent time carefully casting the models to ensure the brief was met even down to requesting a model to have his hair cut especially, it’s the small details that make all the difference.

Medwinds

Medwinds came to the UK looking to promote their fun and fashionable, Spanish clothing label and we were on hand to help! Booking our main-board models to wear the clothing, the gorgeous guys and girls were accompanied by branded promo-bikes which we sourced for our client, no request is too much for us. On the street our professional and friendly models approached members of the public and tempted them into entering a competition to win a holiday to Majorca. They promoted Medwinds clothing and generated a buzz through photos taken and posted on the Medwinds facebook. 21st centaury marketing at its best. In addition to this we provided a professional and experience photographer to capture the activity and Medwinds were thoroughly impressed.

National Express

With so many great offers National Express is one of our favourite clients to work with. From cheaper fares for the over 60s and student cards on offer we have been in pretty much every city promoting the well known bus and train line. Two of our models were on tour for their over 60s campaign spanning 6 weeks and over 10 locations! From the van hire to the hotel bookings we handled everything to ensure all ran smoothly for our client. In addition to this we have had teams at universities and fresher’s nights promoting National Express student cards. Here the guys and gals booked, worked alongside a fun, fancy dress photo booth branded with National Express logos. With Ipads at the ready they gathered as much relevant data for our clients as possible. Both events have seen some fantastic feedback with our models and staff striving and surpassing given targets.

BBC 1XTRA

The home of the freshest Hip Hop and R&B tunes BBC 1XTRA have used Flair Talent as their agency to promote everything from under 18s club nights to their presence at Notting Hill Carnival. Our client came to us with a brief and a target and in return we provided them not only with young, trendy and hardworking promotional staff but we also suggested the areas in which their vision could be realised. For their under 18s night in London what better places could we think of then London’s O2 arena during which time the amazing Rihanna would be performing as well as the newly opened Westfield Stratford.

Republic

When Republic opened their doors at the new Westfield Stratford they came to us for some gorgeous models to showcase their amazing clothing ranges. On the opening day and weekend of Europe’s largest shopping centre our models were on hand to help drive the hoards of eager shoppers into Republic’s brand new store and give them a heads up on the great in-store competitions. Republic were delighted with our models and we can’t wait to work with them again!

ESPN FOOTBALL and RUGBY

Flair Talent has provided promotional staff for the ESPN Football Premier League, at stadiums nationwide. During these events fans were greeted by Flair Talent's ESPN girls, kitted out in branded ESPN uniforms. As well as receiving ESPN fixture cards and caps during the match, fans were entered into ESPN competitions by our fantastic team of promotional staff.

At ESPN televised rugby matches nationwide Flair Talent's promotional event staff distributed branded hand clappers and fixture cards to the crowds. With their bubbly personalities they interacted with the fans to raise awareness and generated interest of the rugby matches being shown live on ESPN.

Friends Provident Sponsored 20/20 Cricket

This promotional campaign for Friends Provident took place during the 20/20 cricket season at matches nationwide where Flair Talent provided gorgeous female brand ambassador's to distribute Friends Provident marketing materials to the fans attending the 20/20 cricket matches. The friendly and welcoming brand ambassadors were at the match to meet and greet fans as well as provide them with score cards and Friends Provident promotional materials.

Yves Saint Laurent Manifesto Distributions

For 5 consecutive seasons Flair Talent has provided 24 beautiful and handpick Yves Saint Laurent brand ambassadors; dressed to impress in YSL designed uniforms, to distribute the season's new YSL Manifestos in the streets of London on this high profile event. The YSL Manifesto's are specially designed every season; the Autumn/Winter 2010-2011 Manifesto had been designed by the YSL Creative Director Stefano Pilati himself! The brand ambassadors also interacted with the high street shoppers by collecting data via questionnaires and generating brand awareness for Yves Saint Laurent. Not only were the 24 gorgeous brand ambassadors provided by Flair Talent but also the photographers and support staff for these events.

Corona Extra- Barclays ATP World Tennis Tour Finals in the O2 of London

In 2010 Flair Talent provided Corona Extra with male and female stewards, hostesses, and promotional models for the Barclay's ATP World Tennis Tour Finals at the London o2 Arena. Attractive and friendly Flair Talent models represented Corona extra in the Fan Zone, Pressroom, and VIP lounge for all 8 days of this event. Our fantastic staff in the Fan Zone worked the beach bar; welcoming guests, serving coronas, demonstrating Corona Extra promotional products, informing guest of the Corona Extra competitions and even competing in the Corona Extra beach bars own world ping-pong tournament all to create a warm paradise atmosphere for the Corona guest. Flair Talent's lovely Corona Extra Press Zone model hand delivered the busy at work reporters, journalists and photographers, with complimentary Corona's each day. The Corona Extra VIP Lounge was located in sponsor village of the o2, overlooking the high profile practice court. The stunning Flair Talent models in the VIP lounge mingled with guests, served coronas, entertained with the Corona Extra game console and represented the high standards set by this sleek and sexy Corona Extra VIP lounge. Friendly and outgoing Flair Talent promotional models also represented Corona Extra by distributing leaflets and creating brand awareness by informing guests of the Corona Extra competition and beach club atmosphere of the Corona Extra Beach bar.

IP Expo at London's Earls Court

Flair Talent provided a friendly and professional promotional model to work the Open Reality stands at the IP Expo Event at London's Earls Court for two consecutive days. Our attractive promotional model was given the role of directing delegates between two stands and also helping guests fill out competition cards for a chance to win an Ipad! The client was very satisfied with our promotional model stating; "Myself, a number of my colleagues and our vendors on the event have mentioned how professional and successful your model was in getting delegates to the stand. Please pass on my regards and we will look to budget for Rosie to support us at future events."

Movida Corona and MTV - DJ Contest

In 2010 gorgeous Flair Talent models were hired to hostess at one of London's hottest clubs Ministry of Sound for the National Finals for the Movida Corona and MTV's DJ Contest; which had been taking place in cities worldwide. Our sexy female models welcomed and looked after VIP guests as well as collected votes from guests attending the event.

The Food Network - Cupcake Wars!

Case study coming soon